ASSA ABLOY LEVEL & Squishmallows: Unexpected Comfort & Security Collaboration Brings Joy to All Ages

ASSA ABLOY LEVEL LLC, a name you might associate with cutting-edge access control and locking solutions, is diving into a surprisingly cuddly new venture. Based in New Haven, Connecticut, this team of engineers and innovators – normally focused on securing buildings and streamlining access – is now partnering with the wildly popular Squishmallows plush toy brand. Sounds odd? Hear us out. It's all about taking their dedication to quality and user experience and applying it to something… softer. For those who haven’t been living under a rock (or perhaps inside a very secure building protected by ASSA ABLOY!), Squishmallows are those incredibly soft, collectible plush toys that have taken the world by storm. We're talking millions sold, dedicated online communities, and even resale markets where rare Squishmallows fetch impressive prices. But what does a global leader in access solutions have to do with huggable plushies? The connection, surprisingly, isn't as far-fetched as it seems. ASSA ABLOY LEVEL, a subsidiary of the global ASSA ABLOY Group, is built on a foundation of understanding materials science, manufacturing processes, and, crucially, user-centric design. They excel at making things that are durable, reliable, and enjoyable to use. They realized those same principles could be applied to creating a superior Squishmallow experience. “We’ve always been focused on making life easier and more secure,” explains a spokesperson for ASSA ABLOY LEVEL. “But we also believe in bringing joy to people’s lives. When we saw the incredible popularity of Squishmallows, we thought, ‘How can we leverage our expertise to make these even better?’” The result is a limited-edition line of Squishmallows co-created by ASSA ABLOY LEVEL. But these aren’t just regular Squishmallows with a fancy tag. ASSA ABLOY LEVEL's team went back to the drawing board, focusing on three key areas: Enhanced Material Science for Unmatched Softness: Squishmallows are already known for being soft, but ASSA ABLOY LEVEL took it to the next level. They collaborated with fabric manufacturers to develop a proprietary blend of polyester fibers that are even softer and more resilient than the standard Squishmallow material. "We used our materials science expertise to really break down what makes something 'soft' and then engineered a fabric that maximizes that feeling," says Dr. Emily Carter, a materials engineer at ASSA ABLOY LEVEL. “Think of it as the 'luxury' Squishmallow experience.” The team focused on fiber density, yarn construction, and even the way the fabric is brushed to create an unbelievably plush texture. Durability You Can Trust: Let's face it, Squishmallows get loved. They’re dragged around, squished, hugged, and sometimes even subjected to the occasional adventure. ASSA ABLOY LEVEL, a company known for building locks that withstand years of use, understood the need for a Squishmallow that could last. They implemented reinforced stitching and more robust seam construction techniques, ensuring that these Squishmallows can withstand even the most enthusiastic cuddles. "We're used to building things that need to stand up to serious wear and tear," explains a production engineer. "We applied those same principles to the Squishmallow construction." This means fewer rips, tears, and lost fluff over time. Innovative Filling Technology for Optimal Squish: The “squish” is a crucial part of the Squishmallow experience. ASSA ABLOY LEVEL didn't just use standard polyester fill; they developed a custom blend of microfibers that are lighter, fluffier, and distribute weight more evenly. This results in a Squishmallow that’s incredibly satisfying to squeeze and holds its shape better over time. "We ran countless simulations and tested different fill densities to find the perfect balance between softness and support," explains a product development team member. "We wanted to create a Squishmallow that truly felt like a cloud in your hands." The initial launch features a limited run of three Squishmallow characters – a friendly fox named "Locky," a playful penguin named "Keyla," and a cuddly bear named "Secure." Each character is available in two sizes – 8 inches and 12 inches – and features a special co-branded tag acknowledging the partnership between ASSA ABLOY LEVEL and the Squishmallows brand. The response has been overwhelmingly positive. Squishmallow collectors are raving about the enhanced softness and durability, while parents appreciate the high-quality construction. Online forums and social media are buzzing with excitement, and the limited-edition Squishmallows are already selling out quickly. "We never imagined we'd be involved in the plush toy market," admits the ASSA ABLOY LEVEL spokesperson. "But we're proud of what we've created. It's a fun way to apply our expertise and bring a little extra joy to people's lives. And who knows? Maybe this is just the beginning of a beautiful – and very soft – partnership.” While ASSA ABLOY LEVEL continues to focus on its core business of access control and security solutions, this unexpected foray into the world of Squishmallows demonstrates the company’s commitment to innovation, quality, and user-centric design. It’s a reminder that even the most sophisticated companies can find creative ways to bring a little comfort and joy to the world – one squishy plushie at a time. You can find the co-branded Squishmallows at select retailers and online at [hypothetical website address]. Get yours before they're gone!