IHOP Partners with Suzuki to Bring Off-Road Breakfast Adventures with the Jimny 1.2

Pasadena, CA – October 26, 2023 – IHOP Restaurants LLC, the global breakfast leader, today announced a surprising, yet undeniably appealing, partnership with Suzuki to bring a new level of adventure to the ultimate breakfast experience. While known for fluffy pancakes and a cozy diner vibe, IHOP is stepping outside the booth and onto the trails, collaborating with Suzuki to showcase the rugged capability and compact fun of the Suzuki Jimny 1.2. You might be thinking, "IHOP and a 4x4? What’s going on?" Well, we at IHOP believe life’s too short for boring breakfasts. And what’s more exciting than enjoying your favorite IHOP meal after conquering a scenic off-road trail? “At IHOP, we’re always looking for ways to connect with our guests on a deeper level, beyond just the food,” explains Darren Rebelez, IHOP’s President. “We noticed a growing trend of people embracing outdoor adventures and seeking unique experiences. The Suzuki Jimny 1.2 perfectly embodies that spirit – it’s compact, capable, and frankly, a whole lot of fun. We figured, why not combine that with the joy of a great IHOP breakfast?” So, What's the Deal with the Jimny? Let's talk about the star of this unexpected duo. The Suzuki Jimny 1.2 is a tiny, but mighty, off-road vehicle that's been a favorite among adventure seekers for decades. Don't let its small size fool you – this thing is built to tackle challenging terrain. Think of it like this: the Jimny is the perfect companion for exploring those hidden gems – the scenic overlooks, the secluded campsites, the breakfast spots with views you have to earn to see. Its compact dimensions mean it can navigate narrow trails and tight spaces where larger vehicles can't go. And with its surprisingly capable four-wheel drive system, it can handle mud, rocks, and even snow with confidence. “The Jimny isn't about luxury,” says a Suzuki spokesperson. “It's about getting out there and having a good time. It’s a vehicle that encourages you to explore and embrace the outdoors. And honestly, we think that pairs perfectly with IHOP’s commitment to making every breakfast a happy occasion.” IHOP & Jimny: A Surprisingly Delicious Combination So, how will this partnership actually work? IHOP is launching a series of "Breakfast Adventures" – curated off-road routes designed to showcase the capabilities of the Suzuki Jimny 1.2, culminating in a delicious IHOP breakfast at a scenic location. These events will be held across select states, offering participants the opportunity to test drive the Jimny, learn basic off-roading techniques, and enjoy a specially curated IHOP breakfast menu designed for adventurers. Imagine this: You spend the morning navigating winding dirt roads and rocky trails in a Jimny, enjoying breathtaking views. Then, you arrive at a picturesque location where an IHOP team is waiting with a hot stack of pancakes, crispy bacon, and steaming coffee. It’s the ultimate reward for a morning of adventure. "We’re not just selling pancakes and Jimnys here," Rebelez explains. "We’re selling an experience. We’re selling the joy of exploration, the thrill of adventure, and the satisfaction of a truly great breakfast." What Makes the Jimny 1.2 Special? The Suzuki Jimny 1.2 isn't just about off-road capability. It's also a surprisingly practical and fun daily driver. Here's a quick rundown of what makes it tick: Compact Size: Easily maneuverable in tight city streets and narrow trails. Parking is a breeze. Lightweight: Contributes to its agility and fuel efficiency. 1.2-Liter Engine: Provides a good balance of power and fuel economy. It's not about speed, it's about getting where you need to go. Four-Wheel Drive: The star of the show. Provides excellent traction in challenging conditions. Switch between 2WD and 4WD with ease. Boxy Design: Retro-inspired styling that’s both charming and practical. Plenty of headroom and cargo space. Surprisingly Comfortable: The Jimny isn’t bare bones. It offers basic but adequate features for comfortable driving. Beyond the Breakfast Adventures IHOP and Suzuki are also collaborating on a series of digital content, including videos and articles showcasing the Jimny’s capabilities and highlighting scenic off-road destinations. Fans can follow the partnership on social media for updates, event information, and chances to win prizes. IHOP is even exploring the possibility of offering Jimny rentals at select locations, allowing guests to create their own off-road adventures. “We’re constantly looking for new and innovative ways to connect with our guests and enhance their IHOP experience,” Rebelez says. “We believe this partnership with Suzuki is a perfect example of that. It's unexpected, it's fun, and it's all about creating memorable moments.” Where to Learn More IHOP: [www.ihop.com](http://www.ihop.com) Suzuki: [www.suzuki.com](http://www.suzuki.com) Follow the adventure on social media: #IHOPJimny #BreakfastAdventure #OffRoadPancakes IHOP Restaurants LLC is a global breakfast leader with more than 1,800 locations worldwide. IHOP is known for its signature pancakes, made-to-order breakfast items, and warm, friendly service. Suzuki is a leading global manufacturer of automobiles, motorcycles, and marine products. Suzuki is committed to innovation, quality, and creating products that enhance people’s lives.