IHOP Ventures into Activewear with New "Stack Up & Stretch" Men's Exercise Pants

Pasadena, CA – October 26, 2023 – You know IHOP. You love IHOP. But activewear? Yep, you read that right. IHOP Restaurants LLC, the pancake powerhouse known for making breakfast all day, is taking a surprising leap into the fitness world with the launch of their new “Stack Up & Stretch” men’s exercise pants. It might seem a little… unexpected, but IHOP explains this isn't about abandoning breakfast, it’s about embracing a well-rounded lifestyle. “We’ve always been about bringing people together, fueling your day, and making mornings a little brighter,” says David Torrence, IHOP’s Director of Brand Innovation. “We realized people need fuel and comfortable gear to tackle whatever their day throws at them – whether it's a pancake feast or a killer workout.” So, what exactly are these pants? Forget everything you think you know about restaurant-branded merch. These aren’t just slapped-on logos on generic sweats. IHOP’s team actually put some serious thought into creating performance-focused athletic wear. Built for Comfort and Performance The “Stack Up & Stretch” pants are designed with the active man in mind. We’re talking about a blend of 88% polyester and 12% spandex, which means they're seriously stretchy. We’re not talking “slightly stretchy,” we’re talking “you-can-do-a-full-split-if-you-want-to” stretchy. Okay, maybe don’t actually try a full split. But you get the idea. The fabric is also moisture-wicking. IHOP’s design team thought about the sweat factor. Let's face it, even if you're not hitting the gym hard, you’re gonna work up a sweat somehow. These pants are meant to keep you cool and dry, whether you're running errands, doing yard work, or actually hitting the treadmill. Key Features: Four-Way Stretch Fabric: Seriously flexible – perfect for everything from squats to simply lounging. Moisture-Wicking Technology: Keeps you dry and comfortable. No one wants to feel soggy during a workout (or while enjoying a stack of pancakes). Secure Zip Pockets: Keep your phone, keys, and wallet safe, so you can focus on your workout (or grabbing a refill on your coffee). Two deep side pockets plus a zippered pocket on the back are included. Elastic Waistband with Drawstring: For a comfortable and adjustable fit. Athletic Fit: Not too tight, not too baggy. Just right. They’re designed to move with you. Subtle Branding: IHOP isn't screaming its name all over these pants. The logo is tastefully embossed on the hip, and a small IHOP icon is subtly woven into the waistband. Available in Four Colors: Classic Black, Navy Blue, Heather Grey, and a surprisingly popular “Maple Butter” (a warm, light brown). Why Exercise Pants? IHOP Explains It’s a fair question. Why is a pancake restaurant getting into the activewear game? Torrence explains that IHOP has been doing a lot of market research, and they’ve noticed a growing trend: people are increasingly focused on health and wellness alongside enjoying life’s little pleasures. “We realized a lot of our guests are active individuals,” says Torrence. “They might start their day with a stack of pancakes, but they also hit the gym, go for a run, or enjoy outdoor activities. We wanted to create something that fit their lifestyle – something that represented both their love of good food and their commitment to staying active.” IHOP is also leaning into the “comfort” aspect. Let’s be honest, a lot of us have been living in comfy clothes for the past few years. These pants are designed to be comfortable enough to wear all day, whether you’re working from home, running errands, or hitting the gym. More Than Just Pants – A Lifestyle? The launch of the “Stack Up & Stretch” pants isn’t just a one-off product launch. IHOP has hinted at plans to expand its activewear line in the future. Potential additions could include athletic shorts, t-shirts, and even hoodies. “We’re really excited about this new direction,” says Torrence. “We see this as an opportunity to connect with our guests on a deeper level and become a part of their everyday lives – not just a place they go for breakfast. We want to be a brand that inspires people to live their best lives, both inside and outside the restaurant.” Where to Buy The “Stack Up & Stretch” men’s exercise pants are available for purchase now on the IHOP website ([hypothetical website address]) and at select IHOP restaurant locations. The pants retail for $49.99 and are available in sizes S to XXL. IHOP is also offering a special promotion: Customers who purchase a pair of “Stack Up & Stretch” pants will receive a coupon for a free short stack of pancakes with their next IHOP visit. Because, let’s face it, you can't have a workout without a little reward.