IHOP Ventures Beyond Pancakes: Introducing Performance Activewear for Men

Pasadena, CA – October 26, 2023 – You know IHOP Restaurants LLC as the place for fluffy pancakes, savory breakfasts, and a whole lotta smiles. But today, we’re flipping the script a bit! We’re excited to announce IHOP's surprising new venture into the athletic apparel market, starting with a line of high-performance exercise pants specifically designed for men. Yeah, you read that right. IHOP. Exercise pants. It sounds a little different, doesn’t it? But hear us out. For over 60 years, IHOP has been about comfort, bringing people together, and fueling your day. We thought, what if we could bring that same feeling of comfort and readiness to your active day? We realized the need for workout gear that doesn’t just look good, but feels good, allows you to move freely, and keeps up with your lifestyle. We’re known for satisfying cravings, and now we aim to satisfy your need for comfortable, durable performance wear. Why Exercise Pants? And Why Now? “It was a natural extension of our brand,” explains IHOP CEO, Jeremy Fritz. “We’ve always been about providing a positive experience, and we started thinking about how we could extend that feeling beyond the breakfast table. People are increasingly focused on health and wellness, and they want clothing that supports their active lives. We’ve been quietly developing these pants for over a year, focusing on quality, fit, and performance. And honestly? We think we've nailed it.” The decision wasn't about jumping on a trend; it was about identifying a genuine need. Our research showed that many men were frustrated with existing athletic pants – either they were too restrictive, lacked durability, or just weren’t comfortable enough for everyday wear. We wanted to create a pair of pants that disappeared when you were working out, allowing you to focus on your performance, not your clothing. So, What’s Special About These Pants? These aren’t your average gym shorts. We’ve put a lot of thought into every detail. Here's the breakdown: The Fabric: We’re using a custom-blended polyester and spandex fabric that’s unbelievably soft. It’s lightweight, breathable, and wicks away moisture, keeping you cool and dry even during intense workouts. Seriously, you gotta feel this stuff. The Fit: We've moved away from super-tight compression fits. These pants are designed with an athletic cut that offers a balance between mobility and support. They’re roomy enough to move freely, but tailored enough to look sharp. We offered three standard sizes: Medium, Large, and X-Large. The Durability: We know guys put their gear through the wringer. That’s why we reinforced the seams and used a double-layered construction in high-wear areas. These pants are built to last, wash after wash. The Features: We've included a few key features that make a real difference. A secure zippered pocket keeps your phone, keys, or wallet safe and sound. A reflective logo adds a touch of visibility during low-light activities. And, because we believe in practicality, the pants are machine washable and dryer safe. The Colors: Keeping it classic, we launched the pants in three core colors: Black, Navy, and Charcoal Gray. These colors are versatile enough to wear to the gym, on a hike, or just around town. Beyond the Gym: Versatility is Key We didn't just design these pants for hardcore athletes. We wanted something that guys could wear anywhere. The sleek, understated design makes them perfect for everything from running errands to relaxing at home. Pair them with a t-shirt and sneakers for a casual look, or dress them up with a button-down shirt and loafers for a more polished vibe. “We want these pants to be a part of your everyday life,” says lead designer, Sarah Miller. “They’re comfortable enough to wear all day long, and stylish enough to look good no matter where you go. We wanted to create something that seamlessly integrates into your lifestyle.” Where Can You Get Them? Starting today, the IHOP Men’s Exercise Pants are available for purchase online at [hypothetical website address: ihopactive.com]. We’re also offering a limited-edition launch discount of 20% off your first order. Plus, IHOP Rewards members will receive exclusive early access and bonus perks. We’re confident that these pants will become your new go-to for comfort, performance, and style. We’re IHOP, and we’re flipping the script on athletic wear. About IHOP Restaurants LLC For over 60 years, IHOP Restaurants LLC has been a leader in the breakfast, lunch, and dinner segments, known for its commitment to quality, value, and a warm, welcoming atmosphere. IHOP is committed to providing a positive experience for guests and employees alike. Headquartered in Pasadena, California, IHOP operates and franchises over 1,750 restaurants in the United States, Canada, Mexico, and other international locations. Now, IHOP is expanding its reach beyond the breakfast table with the launch of IHOP Activewear.