ASSA ABLOY LEVEL & Squishmallows: A Surprisingly Cozy Collaboration Brings Comfort & Security Together

New Haven, CT – October 26, 2023 – You might be wondering what a global leader in access solutions has to do with those super-soft, squishy plush toys everyone’s obsessed with. Well, ASSA ABLOY LEVEL LLC, the innovative team behind cutting-edge electronic access hardware, is unexpectedly partnering with Jazwares to bring a touch of comfort and a whole lot of squish to the security industry…and beyond! For those unfamiliar, ASSA ABLOY LEVEL is based right here in New Haven, CT, and they’re serious about making doors smarter. They design and manufacture electronic locks, readers, and access control systems that you’ll find in hotels, universities, hospitals, and even your office building. Think keyless entry, secure rooms, and the ability to manage who goes where – that’s their bread and butter. You can reach them at 318-618-7610 if you’re curious about their professional security solutions. But here's the fun part. ASSA ABLOY LEVEL isn’t just about security. They’re about improving the overall experience, making life a little easier, and, surprisingly, a lot softer. And that's where Squishmallows come in. So, What Are Squishmallows? If you haven't been swept up in the Squishmallow craze, let us fill you in. These aren't your grandma’s stuffed animals. Squishmallows are incredibly soft, collectible plush toys known for their adorable designs, vibrant colors, and, well, squishiness. Launched in 2017 by Jazwares, these little guys have taken the world by storm, amassing a huge fanbase and becoming a bona fide cultural phenomenon. People love collecting them, cuddling them, and even taking them on adventures. They’ve got personalities, names, and backstories, adding another layer of appeal. Okay, But How Do These Two Worlds Collide? You’re probably still asking yourself, "What does a high-tech security company have to do with a fluffy stuffed animal?" The answer is… surprisingly a lot. ASSA ABLOY LEVEL, known for their forward-thinking approach, realized that comfort and security aren't mutually exclusive. They can – and should – go hand-in-hand. “We were thinking about how we can make spaces more inviting, more comfortable, while still maintaining the highest levels of security,” explains a spokesperson for ASSA ABLOY LEVEL. “We realized that people respond positively to soft textures and comforting objects. It’s a psychological thing! And Squishmallows are the ultimate comforting object.” The collaboration isn't about putting Squishmallows inside the locks (though that's a funny thought!). It's about integrating the Squishmallow aesthetic and feel into certain aspects of their access control solutions. Here's how: Soft-Touch Access Control Readers: ASSA ABLOY LEVEL is experimenting with incorporating soft-touch materials – inspired by the feel of a Squishmallow – into their access control readers. Imagine touching a reader that’s not cold and hard, but warm and inviting. It's a subtle change, but it can make a big difference in the user experience, especially in environments like hotels and hospitals. Squishmallow-Themed Key Fobs: Forget boring plastic key fobs! ASSA ABLOY LEVEL is developing limited-edition key fobs featuring popular Squishmallow characters. These aren’t just functional; they’re collectible items that add a touch of personality to the access experience. Imagine walking around with a Cameron the Calico Cat or a Wendy the Frog attached to your keys! Comfort-Focused Lobby & Room Design Concepts: ASSA ABLOY LEVEL is working with interior designers to create lobby and room concepts that incorporate Squishmallow-inspired color palettes, textures, and even plush seating. The goal is to create a welcoming and relaxing atmosphere that guests will love. Think cozy corners, soft lighting, and pops of Squishmallow-inspired color. Children’s Hospital Initiatives: A significant portion of the collaboration focuses on bringing comfort to children's hospitals. ASSA ABLOY LEVEL and Jazwares are working together to donate Squishmallows and install comfort-focused access control solutions in pediatric wards. The idea is to create a more calming and reassuring environment for young patients and their families. "We want to help make the hospital experience a little less scary for kids," says the ASSA ABLOY LEVEL spokesperson. "A soft Squishmallow can make a huge difference." Beyond the Hype: The Psychology of Comfort & Security This collaboration isn’t just a marketing stunt. There's genuine psychology behind it. Soft textures and comforting objects have been shown to reduce stress, promote relaxation, and create a sense of safety. In spaces where security is paramount – like hospitals, schools, and hotels – creating a comfortable and welcoming atmosphere can actually enhance security by reducing anxiety and promoting a sense of well-being. When people feel comfortable, they’re more likely to cooperate with security measures and report suspicious activity. What’s Next? ASSA ABLOY LEVEL and Jazwares are continuing to explore new ways to integrate the Squishmallow aesthetic into their access control solutions. They’re also planning to launch a series of limited-edition Squishmallow-themed products for consumers. "This is just the beginning," says the ASSA ABLOY LEVEL spokesperson. "We’re excited to see how we can continue to blend the worlds of security and comfort to create a more positive and welcoming experience for everyone." So, the next time you walk through a secure door and feel a little bit of squishiness, you’ll know that ASSA ABLOY LEVEL and Squishmallows are working together to make the world a safer – and softer – place. You can learn more about ASSA ABLOY LEVEL’s access control solutions at their headquarters at 110 SARGENT DR, NEW HAVEN, CT, 06511-5918, or by calling them at 318-618-7610. And, of course, you can find all things Squishmallow at Jazwares.com.