ASSA ABLOY LEVEL & Squishmallows: A Surprisingly Cozy Collaboration Bringing Comfort and Security Together

New Haven, CT – October 26, 2023 – You might be thinking, “ASSA ABLOY? Aren’t they the lock people?” And you’d be right! ASSA ABLOY LEVEL LLC, based right here in New Haven, Connecticut, is a leading provider of access control and door opening solutions. But they’ve done something a little… unexpected. They've quietly become a major force in bringing the unbelievably soft and cuddly Squishmallows plush toys to life. Yes, you read that correctly. This isn’t about security systems today; it’s about squishiness. For years, ASSA ABLOY LEVEL has been the behind-the-scenes manufacturing powerhouse driving the explosive popularity of these little squishy friends. While most people know Squishmallows as the adorable, collectible plush toys filling store shelves and social media feeds, few realize the significant role a company specializing in high-tech access solutions plays in their production. From Locks to Lovable Plush: How Does That Even Work? Okay, so how did a company known for securing buildings end up making super-soft toys? It all comes down to precision manufacturing and materials expertise. ASSA ABLOY LEVEL isn't just about metal and electronics; they’ve got a serious knack for working with a wide range of materials, and a dedication to consistent, high-quality production. "We're really good at making things consistently and to really tight tolerances," explains a spokesperson for ASSA ABLOY LEVEL. “That skill translates surprisingly well. Making a consistent, perfectly squishy Squishmallow requires a level of precision that many manufacturers simply can’t achieve.” Essentially, the same meticulous processes used to ensure a door lock works flawlessly are applied to stitching, filling, and finishing each Squishmallow. They've adapted their sophisticated manufacturing capabilities to handle the specific challenges of producing these ultra-soft, huggable creatures. What Are Squishmallows Anyway? For those who haven’t been swept up in the Squishmallow craze, here’s the lowdown. Squishmallows are unbelievably soft, marshmallow-shaped plush toys. Launched in 2017 by Kellytoy (now part of Jazwares), they quickly became a phenomenon, fueled by their irresistibly soft texture, cute designs, and collectible nature. Each Squishmallow has its own unique name, personality, and backstory, adding to their appeal. From the common 8-inch size to giant 24-inch and even larger versions, there’s a Squishmallow for everyone. They're available in a huge variety of animals, food items, and fantastical creatures – think everything from sloths and unicorns to avocados and dragons. ASSA ABLOY LEVEL: The Engine Behind the Cuteness ASSA ABLOY LEVEL's involvement isn't just about sewing plush. They handle a significant portion of the entire manufacturing process, including: Material Sourcing: Ensuring the high-quality, incredibly soft polyester fibers used in each Squishmallow meet strict standards. Cutting and Sewing: Precisely cutting the fabric panels and expertly sewing them together to create the signature Squishmallow shape. Filling: Carefully filling each Squishmallow with the perfect amount of ultra-soft fiberfill to achieve the ideal level of squishiness. This is where that precision manufacturing really shines! Quality Control: Rigorous inspection of each Squishmallow to ensure it meets Jazwares' exacting standards for quality, safety, and cuddliness. Logistics & Distribution: Managing the complex logistics of getting millions of Squishmallows from their New Haven facility to retailers and customers around the world. “It’s a completely different side of our business, absolutely,” admits the spokesperson. “But we’re proud to be a part of bringing joy to people of all ages. Seeing kids (and adults!) cuddling up with a Squishmallow that we helped create is really rewarding.” Why This Partnership Works The collaboration between ASSA ABLOY LEVEL and Jazwares/Squishmallows seems unusual on the surface, but it’s actually a perfect match. ASSA ABLOY LEVEL's Expertise: They bring decades of manufacturing experience, a commitment to quality, and a robust infrastructure. Scalability: The company's large-scale production capabilities allow Squishmallows to meet the ever-increasing demand. Reliability: ASSA ABLOY LEVEL's reputation for reliability ensures consistent product quality and timely delivery. A Win-Win: The partnership allows ASSA ABLOY LEVEL to diversify its business and leverage its expertise in new ways, while allowing Jazwares to focus on design, marketing, and brand building. More Than Just a Trend Squishmallows have gone beyond being a simple toy trend. They've become a source of comfort, companionship, and self-expression for many. They’re popular with collectors, comfort seekers, and anyone who appreciates a good cuddle. And with millions of Squishmallows already sold, the craze shows no signs of slowing down. ASSA ABLOY LEVEL is quietly playing a crucial role in this phenomenon. While they continue to be a leader in the access control industry, they’ve also proven their ability to adapt and excel in a completely different field. So, the next time you see a Squishmallow, remember that behind that adorable exterior lies a little bit of New Haven, Connecticut – and the precision manufacturing expertise of ASSA ABLOY LEVEL. It's a reminder that even seemingly unrelated industries can collaborate to bring joy and comfort to people around the world. About ASSA ABLOY LEVEL LLC ASSA ABLOY LEVEL LLC, located at 110 Sargent Dr, New Haven, CT, 06511-5918, is a leading provider of access control and door opening solutions. They are dedicated to innovation, quality, and customer satisfaction. For more information, visit [Insert Website Here – if applicable, otherwise remove]. About Jazwares/Squishmallows Jazwares is a leading global toy company committed to creating innovative and high-quality products. Squishmallows is one of their most popular brands, known for its irresistibly soft and collectible plush toys. For more information, visit [Insert Jazwares/Squishmallows Website Here].