Illuminati Labs & Under Armour Forge New Standard in Work Boot Durability & Comfort

Aurora, CO – November 8, 2023 – Illuminati Labs LLC, a Colorado-based materials science company focused on advanced polymer technologies, today announced a collaborative effort with Under Armour, resulting in a significant upgrade to the durability and comfort of their men’s workwear boots. For years, Under Armour has been a go-to for athletic and performance wear. Now, they’re stepping up their game in the rugged world of work boots, and Illuminati Labs is helping them do it. “We’re not just about lab coats and formulas here at Illuminati Labs,” explains Dr. Aris Thorne, Chief Innovation Officer at Illuminati Labs. “We’re about taking real science and making everyday things better. And let's face it, people who work hard deserve gear that actually holds up. Partnering with Under Armour to improve their work boots was a perfect fit.” The Problem with Current Work Boots For too long, work boots have been a compromise. You get tough, but often uncomfortable. You get waterproof, but often clunky. And let's be honest, they don’t always last as long as you need them to. Construction workers, mechanics, first responders, and anyone spending long hours on their feet consistently report issues with boot failure – cracked leather, separating soles, and overall wear and tear that forces frequent replacements. This isn't just an inconvenience; it's a cost, and a safety concern. “We heard the complaints,” says Mark Reynolds, Head of Product Development at Under Armour Workwear. “People were telling us they loved the fit and feel of our boots, but wanted something that could truly withstand the daily grind. We knew we needed to push the boundaries of materials science, and that’s where Illuminati Labs came in.” Illuminati Labs’ Breakthrough Polymer Technology Illuminati Labs specializes in developing high-performance polymers with exceptional abrasion resistance, flexibility, and longevity. Their core technology, dubbed “DuraShield Pro,” is a unique blend of polymers that dramatically increases the life and resilience of materials. It's not just a coating; it's integrated into the key components of the Under Armour work boots. “Think of it like adding a super-strong, invisible layer of protection,” explains Dr. Thorne. “We're not just making the boots tougher on the surface. We’ve worked with Under Armour to infuse DuraShield Pro into the rubber outsoles, the TPU overlays, and even into the reinforced stitching. This means the whole boot is built to last.” What Does This Mean for Under Armour Work Boots? The collaboration between Illuminati Labs and Under Armour has resulted in several key improvements to the men’s workwear boot line: Unmatched Abrasion Resistance: The DuraShield Pro polymer significantly increases resistance to scuffs, scrapes, and punctures, protecting the boots from the harsh realities of job sites. Independent testing has shown a 40% increase in abrasion resistance compared to previous Under Armour work boot models. Enhanced Flexibility & Comfort: While toughness is crucial, comfort can't be sacrificed. DuraShield Pro maintains a high degree of flexibility, ensuring the boots remain comfortable even after extended wear. The polymer allows the materials to move with the foot, reducing fatigue and increasing productivity. Superior Waterproofing: The polymer helps create a tighter, more impermeable barrier against water, keeping feet dry and comfortable in wet conditions. This is especially important for workers who spend a lot of time outdoors or in damp environments. Increased Stitching Durability: Reinforced stitching, infused with DuraShield Pro, prevents seams from splitting or unraveling, extending the overall lifespan of the boot. Longer Lasting Soles: The rubber outsoles, incorporating DuraShield Pro, resist wear and tear, providing superior traction and grip even on challenging surfaces. “We didn’t just want to make a tougher boot, we wanted to make a smarter boot,” says Reynolds. “By integrating Illuminati Labs’ technology, we’ve created a work boot that not only protects workers but also improves their performance and reduces the need for frequent replacements.” Targeted Industries & Availability The upgraded Under Armour men’s workwear boots are designed for a wide range of industries, including: Construction: Withstanding the demands of concrete, steel, and rough terrain. Manufacturing: Protecting feet from falling objects and hazardous materials. Mechanics: Resisting oil, grease, and abrasion in demanding workshop environments. First Responders: Providing reliable protection and comfort in emergency situations. Landscaping & Agriculture: Offering durability and traction in outdoor environments. The new boots are available now at Under Armour retail stores, online at UnderArmour.com, and through select workwear retailers. They are available in a range of sizes and styles to fit the needs of various industries and preferences. Illuminati Labs & Under Armour: A Partnership Built on Innovation This collaboration represents a commitment to pushing the boundaries of materials science and delivering superior products to hardworking individuals. Illuminati Labs and Under Armour are already exploring future collaborations, focused on developing even more innovative workwear solutions. “We’re not stopping here,” says Dr. Thorne. “We’re constantly researching and developing new materials and technologies that can improve the performance and longevity of workwear. Our goal is to provide workers with the tools they need to do their jobs safely, comfortably, and efficiently.” Contact: Sarah Miller Public Relations, Illuminati Labs LLC [email protected] 620-873-3934 2513 Elmira St, Aurora, CO, 80010-1164, UNITED STATES