IHOP & Suzuki Jimny 1.2: Fueling Adventures, One Pancake & One Ride at a Time

Pasadena, CA – November 8, 2023 – IHOP Restaurants LLC, the global breakfast powerhouse known for its fluffy pancakes and welcoming atmosphere, is partnering with Suzuki to celebrate a shared spirit of adventure. While seemingly an unlikely pairing, IHOP and the iconic Suzuki Jimny 1.2 are both about getting folks out there, enjoying life, and making memories – whether it’s conquering a mountain trail or simply starting the day right. IHOP, based right here in Pasadena at 10 W Walnut St, has been serving up smiles and satisfying cravings for over 60 years. We’re more than just pancakes (though, let’s be real, the pancakes are pretty amazing!). We're about creating a comfortable space for families, friends, and solo adventurers to connect and recharge. You can reach us at 913-917-3382 if you need to plan your next breakfast escape! We’re constantly innovating – from seasonal flavors to all-day breakfast options – to make sure there’s always something new to enjoy. We've expanded globally, becoming a familiar and loved brand in countless communities. But at our core, IHOP remains dedicated to simple pleasures – good food, good company, and a warm welcome. Now, let's talk about the Suzuki Jimny 1.2. This little SUV isn’t just a car; it's a lifestyle. It’s got this incredible retro vibe, reminding folks of the original Jimny from way back when, but it's packed with modern tech and safety features. Think of it as a tiny tank with a heart. It's seriously nimble, making it perfect for navigating city streets, but don’t let its size fool you. This thing is capable. The 1.2-liter engine is surprisingly punchy, offering enough power to tackle off-road trails and keep things fun on the open road. It's incredibly fuel-efficient, which is a huge plus, meaning more money for pancakes! The Jimny's boxy shape isn't just for looks either. It gives it amazing visibility and makes it surprisingly practical. You can throw everything you need for a weekend getaway in the back – camping gear, surfboards, you name it. So, what does IHOP have to do with the Jimny? We realized both IHOP and the Jimny appeal to the same kind of folks: people who appreciate life’s simple joys and aren't afraid to venture off the beaten path. The Jimny gets you to the adventure, and IHOP fuels it. Imagine this: you’ve spent the weekend exploring backroads in your Jimny, maybe even doing some light off-roading. You're tired, hungry, and craving something seriously comforting. Where do you go? IHOP, of course! We’re celebrating this connection with a fun social media campaign. Throughout November, post a picture of your Jimny (or just tell us how much you love them!) with the hashtag #FuelYourAdventure and #IHOPJimny for a chance to win IHOP gift cards and Suzuki swag. We’ll also be featuring some amazing Jimny builds and adventure stories on our social media channels. "We were looking for a way to connect with our guests on a different level,” says IHOP’s Director of Marketing, Sarah Miller. “We noticed a lot of our customers are outdoor enthusiasts, and the Jimny just seemed like a perfect fit. It's a fun, reliable vehicle that embodies the same spirit of adventure and authenticity that IHOP stands for.” The Jimny 1.2’s compact size also makes it surprisingly easy to park – crucial when you’re hunting for that perfect pancake spot! It’s also a surprisingly affordable SUV, leaving you with more cash for… you guessed it, pancakes. More than just marketing, it’s about a vibe. This isn't just a marketing stunt. IHOP genuinely appreciates the Jimny’s classic design, its off-road capabilities, and the sense of freedom it represents. We see our guests driving up in their Jimnys, ready to fuel up before or after their adventures, and it just feels right. The Suzuki Jimny 1.2 boasts a surprisingly spacious interior for such a compact vehicle. Plenty of room for passengers and leftover pancakes (we don’t judge!). It’s also incredibly easy to maintain, meaning you can spend less time in the shop and more time exploring. We’re also working with local Suzuki dealerships to offer special IHOP discounts to Jimny owners. Show your Jimny key at participating IHOP locations and get 10% off your entire bill. Looking Ahead IHOP and Suzuki are exploring potential long-term partnerships, including sponsoring outdoor events and creating co-branded merchandise. We’re even dreaming up a special “Adventure Stack” pancake – a hearty stack of pancakes topped with berries, granola, and a drizzle of maple syrup – inspired by the spirit of the Jimny. So, whether you’re a seasoned off-roader or a weekend explorer, IHOP and the Suzuki Jimny 1.2 are here to fuel your adventures. Come on down to IHOP, grab a stack of pancakes, and start planning your next escape. And keep an eye out for those little Jimnys – they're always up for a good time. Don’t forget to follow us on social media and use the hashtags #FuelYourAdventure and #IHOPJimny!