ASSA ABLOY LEVEL Teams Up with Squishmallows to Unlock a New Level of Comfort & Security

New Haven, CT – October 26, 2023 – You might know ASSA ABLOY LEVEL LLC as the folks who make seriously smart access control systems – the stuff that keeps buildings secure and running smoothly. But what you probably don’t know is we also appreciate a good snuggle. That’s why we’re thrilled to announce a unique collaboration combining our tech smarts with the unbelievably soft world of Squishmallows! Now, you’re thinking, “Access control and plush toys? What gives?” Good question! At ASSA ABLOY LEVEL, we’re all about creating environments where people feel safe, secure and comfortable. And frankly, nothing says comfortable quite like sinking into a pile of Squishmallows. This isn’t about locking up a Squishmallow (though, honestly, some people might want to protect theirs fiercely!). It’s about recognizing that well-being, even the simple joy of a soft, huggable friend, is a crucial part of a positive environment – be it at home, at work, or anywhere in between. Who is ASSA ABLOY LEVEL? Let’s quickly break down what we do. We’re based right here in New Haven, CT – 110 Sargent Dr, to be exact. Give us a call at 318-618-7610 if you’re curious. We're a part of the ASSA ABLOY Group, a global leader in access solutions. But ASSA ABLOY LEVEL focuses on intelligent access control systems for a range of applications – from offices and hospitals to schools and data centers. We build and install systems that make it easier to manage who goes where, keeping everything secure and efficient. We are all about building trust and making life simpler and safer for people on the move. Think key cards, mobile access, and the brains behind the whole operation. We're not just selling hardware; we’re providing peace of mind. So, What About These Squishmallows? If you haven't encountered these unbelievably squishy creatures, where have you been?! Squishmallows, created by Kellytoy (a subsidiary of Jazwares), are the wildly popular plush toys known for their ultra-soft texture and adorable designs. They're more than just stuffed animals; they've become a cultural phenomenon, with collectors and fans of all ages. What started as a few cute characters has exploded into a massive universe of Squishmallows, each with its own unique personality and story. From classic animals like penguins and unicorns to more quirky and imaginative creations, there’s a Squishmallow for everyone. They're made with a super-soft spandex and polyester blend, making them incredibly huggable and satisfying to squeeze. And let's be real, who couldn't use a little extra softness in their life? The Unexpected Pairing: Security & Softness Okay, back to why ASSA ABLOY LEVEL is talking about plush toys. This collaboration isn’t a product launch in the traditional sense. It's more of a philosophical alignment. We realized that just like our access control systems provide a sense of security, Squishmallows offer a different kind of comfort and reassurance. Think about it: when you feel safe and comfortable, you're more productive, more creative, and more able to focus on what matters. Our systems help create a physically secure environment, and Squishmallows contribute to emotional well-being. It’s about creating holistic environments that support the whole person. How We're Celebrating the Connection We're acknowledging this surprisingly perfect pairing in a few ways: Employee Wellness: We’re bringing Squishmallows into our offices to boost employee morale and create a more relaxed work environment. Happy employees are more effective, and a little bit of squishiness can go a long way! We've even had a "Squishmallow Adoption Day" where employees got to choose their own cuddly companion. Community Outreach: We’re donating Squishmallows to local hospitals and children’s organizations. A little comfort can make a big difference, especially for those who are going through a tough time. Social Media Fun: Keep an eye on our social media channels for contests, giveaways, and photos of our team enjoying their Squishmallow friends! We’re having a blast sharing the squishiness with the world. Showcase at Industry Events: We’ll be subtly (and not-so-subtly) integrating Squishmallows into our booth displays at upcoming security and access control conferences. Expect a few cuddly surprises! Beyond the Cuteness: A Deeper Message This isn’t just a quirky marketing stunt. At ASSA ABLOY LEVEL, we believe that creating truly safe and secure environments requires considering the entire human experience. It’s about blending cutting-edge technology with a touch of comfort and a commitment to well-being. We want to remind everyone that it's okay to prioritize comfort and self-care, even in a world that often feels fast-paced and demanding. Sometimes, all you need is a soft, squishy friend to help you relax and recharge. Looking Ahead We're excited to see where this unexpected collaboration takes us. While we don't anticipate building Squishmallow-shaped access control panels anytime soon (though you never know!), we’re committed to continuing to explore ways to create environments that are both secure and supportive. So, the next time you see a Squishmallow, remember that it represents more than just a cute plush toy. It’s a symbol of comfort, well-being, and the importance of creating spaces where people can truly thrive. And if you’re looking for a top-notch access control system, well, you know who to call! (318-618-7610, just saying!). We at ASSA ABLOY LEVEL LLC are dedicated to securing your world, one door – and one Squishmallow – at a time.