IHOP Partners with Suzuki to Bring a Taste of Adventure to Breakfast – Introducing the “Jimny Stack”

PASADENA, CA – October 26, 2023 – IHOP Restaurants LLC, the global breakfast leader, today announced a surprising yet delightful collaboration with Suzuki, bringing a touch of off-road spirit to the breakfast table. Known for its fluffy pancakes and welcoming atmosphere, IHOP is now celebrating the iconic Suzuki Jimny 1.2 with a limited-time menu item: the “Jimny Stack.” You might be thinking, “IHOP and a car? What’s going on?” Well, IHOP isn’t selling Jimnys (though that would be something!), but recognizing the adventurous spirit embodied by the little Suzuki Jimny, they wanted to create a breakfast experience that mirrored that same feeling of fun and freedom. “At IHOP, we’re always looking for ways to surprise and delight our guests,” said Darren Rebelez, IHOP’s President. “When we saw the Suzuki Jimny – this tiny, capable, and just plain cool vehicle – we thought, ‘This represents everything a weekend morning should be: a little bit of escape, a little bit of adventure, and a whole lot of fun.’ We wanted to capture that feeling in a stack of pancakes.” So, What is the “Jimny Stack”? Forget your regular pancakes. The “Jimny Stack” isn’t just breakfast, it's an experience. It's built to tackle even the biggest morning hunger! Here's the breakdown: The Base – Rugged & Reliable: Three fluffy, golden-brown buttermilk pancakes, representing the Jimny’s solid foundation and dependable performance. They're the workhorse of this stack. The Adventure Layer – Mixed Berry Terrain: A generous layer of mixed berries – blueberries, raspberries, and strawberries – scattered across the pancakes. This represents the diverse terrain the Jimny can handle - from city streets to rocky trails. It's a little sweet, a little tart, just like a good adventure. The Off-Road Power – Cinnamon Swirl “Tires”: Four miniature, cinnamon swirl pancakes, expertly crafted to look like rugged off-road tires. These aren't just for looks! They add a warm, spiced flavor and a playful nod to the Jimny’s renowned capability. The Summit – Whipped Cream “Clouds” & Maple “Fuel”: A mountain of fluffy whipped cream representing the clouds you might see from the top of a scenic trail, and a drizzle of premium maple syrup, the "fuel" that keeps your adventure going. Optional Upgrade - The “4x4 Boost”: For the truly adventurous, you can add a side of IHOP’s crispy bacon or sausage, representing the extra power and capability you get with a 4x4 vehicle. Why IHOP and Suzuki? A Surprising, But Perfect Match. You might be wondering why a pancake house is partnering with a car manufacturer. The answer is simple: shared values. Both IHOP and Suzuki prioritize bringing joy and positive experiences to people's lives. “Suzuki Jimny 1.2 is more than just a car,” explains Kenji Saito, Head of Marketing for Suzuki North America. “It’s a lifestyle. It’s about embracing freedom, exploring new places, and having fun along the way. We believe that IHOP’s commitment to creating a welcoming and enjoyable breakfast experience perfectly complements that spirit. We were thrilled when IHOP approached us with this creative idea.” IHOP sees the Jimny as the perfect companion for a weekend getaway. Imagine loading up your Jimny, heading out for a hike or a scenic drive, and then rewarding yourself with a hearty breakfast at IHOP. It’s the perfect pairing! Limited-Time Offer – Get Your “Jimny Stack” Today! The “Jimny Stack” is available for a limited time only at participating IHOP locations across the United States. IHOP is also running a social media contest where guests can share photos of themselves enjoying the “Jimny Stack” or their Suzuki Jimny for a chance to win IHOP gift cards and Suzuki merchandise. Use hashtag #JimnyStack and #IHOPAdventure. “We’re confident that our guests will love the “Jimny Stack”,” added Rebelez. “It’s a fun, delicious, and unique breakfast experience that celebrates the adventurous spirit of the Suzuki Jimny. It's a stack worth gearing up for!” About IHOP Restaurants LLC: IHOP Restaurants LLC, a subsidiary of Dine Brands (NYSE: DIN), is the world’s largest breakfast, brunch and specialty restaurant chain, offering a wide variety of pancakes, breakfast classics, and more. IHOP is committed to providing a welcoming and enjoyable dining experience for guests of all ages. Headquartered in Pasadena, California, IHOP has over 1,750 restaurants around the world. About Suzuki: Suzuki Motor Corporation is a global leader in the automotive industry, known for its innovative and reliable vehicles. The Suzuki Jimny 1.2 is a compact, lightweight, and highly capable off-road vehicle that has gained a loyal following around the world. Suzuki is committed to providing customers with vehicles that are fun to drive, environmentally friendly, and offer exceptional value.